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Maxis, Microsoft's Windows Live and MSN Online Services Group, and Sybase 365 Team to Bring Mobility to Subscribers in Malaysia

Sybase 365 Enables More Than Eight Million Maxis Mobile Subscribers to Easily Access MSN Hotmail and the Next Generation MSN Messenger Over SMS—Anytime, Anywhere

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Kuala Lumpur, Malaysia, 04.12.2006 - Maxis Communications Berhad ("Maxis"), Malaysia's leading telecommunications company, today announced that it has entered into an agreement with Sybase 365, the global leader in mobile enterprise applications and messaging, to deliver MSN Hotmail and Windows Live Messenger, the next generation of MSN Hotmail, to more than eight million Maxis mobile subscribers.

Maxis mobile subscribers around Malaysia can now easily access MSN Hotmail, the world's number one free Web mail, and chat with their MSN buddies on mobile devices anytime, anywhere using the top ranked instant messaging service, Windows Live Messenger.

All postpaid and prepaid Maxis customers can now log onto www.msn.com.my/mobile to register their mobile phone numbers to their corresponding MSN Hotmail accounts. This will enable them to receive their Hotmail email via SMS on their mobile devices. They will also be able to compose and send email directly to the sender's inbox via SMS.

The "Windows Live Messenger over SMS" service enables users to communicate instantly with their Windows Live Messenger buddies via a personal computer and any mobile device that supports SMS technology. When users log onto Messenger via a personal computer, they can also keep in touch with family and friends via their mobile phone simply by creating a mobile MSN Messenger number for each buddy on their list.

"With subscribers becoming more tech-savvy and knowledgeable, telco players have to offer new mobile content and relevant applications to ensure they continue to appeal to consumers and they stay with their respective prepaid and postpaid packages," said Rohit Dadwal, Director, Platform, Mobile and OneCare, Asia Pacific, Microsoft Online Services Business. "With Hotmail and Windows Live Messenger, we are focused on putting the consumer at the center of their digital world and ensuring they have an integrated experience. For many people, the mobile is the PC and so extending the availability of our services through this agreement with Sybase 365 means no matter what device a consumer is using, they can communicate with family and friends using the online services they know and love."

According to Maxis' General Manager/Head of Product and Infotainment Business, Mr. T. Kugan: "Mobility, flexibility, and connectivity are central to our customers' lives today. The need to be more passionate about our customers and their happiness is paramount towards achieving greater customer satisfaction and retention. The launch of MSN Hotmail and Messenger via SMS reinforces this commitment, and offers an effective way for our customers to manage their personal email and communications while away from the office or home."

"We are seeing great market traction in Asia, and this deal with Maxis and Microsoft's online services group continues to solidify our foothold here," said Matthew Talbot, vice president for Asia, Sybase 365. "As ARPU plateaus, operators need to develop innovative new revenue sources. The rapidly expanding mobile messaging space can provide a consistent source of revenue opportunities. With reach to more than 700 mobile operators worldwide, and having collaborated with more than 450 brands globally, we see great potential to offer our market-proven expertise in mobile messaging services, while helping customers and partners quickly realize mobile content revenue."

The MSN Hotmail and Windows Live Messenger over SMS services utilizes Sybase 365's custom-made mobile platform—developed based upon Microsoft .NET technology—to uniquely provide the ability to adapt to the complex nature of the Asian mobile communications market, where the SMS infrastructure requirements, billing arrangements, and other SMS features vary from operator to operator.

Other countries in Asia in which Microsoft's Online Services Group and Sybase 365 have launched the service are Australia, Hong Kong, India, Singapore, Taiwan, and Thailand.

source: http://www.mobile365.com/365_news/index.php?release=90

To sign up for MSN Mobile service on your Maxis phone, you will need to complete the following process via Internet:

1. Log on to http://mobile.msn.com/?lc=en-my

2. Select MSN Hotmail or MSN Messenger

3. Click "Join Now" and the login page for MSN Mobile will appear.

4. Enter a valid e-mail address & password and click Next.

5. Select your mobile network service provider (Maxis), followed by entering your mobile number and click Next.

6. The pricing and terms and conditions page will appear. Once you have read the agreement, select "I have read and agree to the pricing and terms of use†and click Next.

7. A confirmation code will be sent to your Maxis mobile. Enter this code on the web page and click Next.

8. You will then receive a confirmation message online that you have successfully completed signing up for MSN Mobile.

9. A welcome page will appear and you can start personalizing your MSN Mobile account by adjusting its settings.

CHARGES

Each SMS received for MSN Hotmail will be charged RM 0.50 whilst each MSN IM will be charged RM 0.20.

Registration for MSN Mobile is free.

Note: You must be a registered Maxis subscriber in order to register for MSN Mobile services.

source:http://store.maxis.com.my/?ch=77&pg=1006&ac=3156